A dynamic and layered mobile-first website fit for this historic and lively LGBTQ+ destination
We led the website strategy, redesign, build, and content creation for the new Provincetown Tourism website. The new website combines elements from the town’s history alongside custom illustrations that come to life via SVG animation. The results: 30% increase in organic search and a 56% increase in website session duration.
30% increase in organic traffic
56% increase in website session duration
38% bounce rate—unheard of in the travel industry (55-65% is considered average)