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Provincetown, MA Website

A thoughtful website that weaves together nature, history, art, and culture

Bellweather led the website strategy, design, build, and content creation for the new Provincetown Office of Tourism website. The redesigned website combines elements from the Town’s history alongside custom illustrations that come to life via SVG animation. Our strategy and design decisions were the result of robust research and community engagement.

The Results


increase in new users

increase in organic traffic—an incredible increase

bounce rate—unheard of in the travel industry (55-65% is considered average)

Project Attributions and Credits:

Sector
  • Travel & Tourism
Disciplines
  • Research + Strategy
  • Website
Client Provincetown Tourism Office
Team
  • Louis Lee, Chief Creative Officer
  • Emily Lessard, Chief Strategy Officer
  • James Gillispie, Development Director
  • Kyle McCloskey, Account Director
  • Grace Han, Designer
  • Anamika Singh, Designer
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Provincetown, MA Website

A thoughtful website that weaves together nature, history, art, and culture

Provincetown, MA Website

Results-driven design and content strategy

One of the biggest goals of the redesign was to attract visitors to this town during the shoulder seasons: fall, winter, and spring. We created seasonal pages to highlight the town’s offerings year-round, designing the pages to reflect the look and feel of each season.

Making events a focus

Provincetown hosts events all four seasons, and they are critical to the town’s economy. We created lively event pages that is easy to search and filter.

The Results


increase in new users

increase in organic traffic—an incredible increase

bounce rate—unheard of in the travel industry (55-65% is considered average)

Who we talked to:


interviews with business owners and local leaders

residents participated in our navigation workshop

interviews with visitors and non-visitors

organic search terms analyzed
Project Information
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