Provincetown Destination Website
A dynamic and layered mobile-first website fit for this historic and lively LGBTQ+ destination
We led the website strategy, redesign, build, and content creation for the new Provincetown Tourism website. The new website combines elements from the town’s history alongside custom illustrations that come to life via SVG animation. The results: 30% increase in organic search and a 56% increase in website session duration.
Relaunch Results
  • 30% increase in organic traffic
  • 56% increase in website session duration
  • 38% bounce rate—unheard of in the travel industry (55-65% is considered average)
Project Team
Louis Lee
Creative Direction
Emily Lessard
Strategy + Marketing
Jessie Wick
Operations
Grace Han
Design
Anamika Singh
Design
Melany Gelabert
Project Manager
Kyle McCloskey
Project Manager
Louis Lee
Creative Direction
Emily Lessard
Strategy + Marketing
Jessie Wick
Operations
Grace Han
Design
Anamika Singh
Design
Melany Gelabert
Project Manager
Kyle McCloskey
Project Manager
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We are also reachable via email at [email protected] or call us at +1 347 508 2355