Provincetown Destination Website
A dynamic and layered mobile-first website fit for this historic and lively LGBTQ+ destination
We led the website strategy, redesign, build, and content creation for the new Provincetown Tourism website. The new website combines elements from the town’s history alongside custom illustrations that come to life via SVG animation. The results: 30% increase in organic search and a 56% increase in website session duration.
Relaunch Results
  • 30% increase in organic traffic
  • 56% increase in website session duration
  • 38% bounce rate—unheard of in the travel industry (55-65% is considered average)
Project Team
Louis Lee
Chief Creative Officer
Emily Lessard
Chief Strategy Officer
Jessie Wick
Chief Operating Officer
Grace Han
Senior Designer
Anamika Singh
Designer
Melany Gelabert
Project Manager
Kyle McCloskey
Account Director
Louis Lee
Chief Creative Officer
Emily Lessard
Chief Strategy Officer
Jessie Wick
Chief Operating Officer
Grace Han
Senior Designer
Anamika Singh
Designer
Melany Gelabert
Project Manager
Kyle McCloskey
Account Director
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We are also reachable via email at [email protected] or call us at +1 347 508 2355