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Greater Baltimore Tourism

Greater Baltimore Tourism


Bellweather created a new campaign promoting the Baltimore region, encouraging metro-area residents to visit their nearby cultural attractions and business.

The campaign was created during the height of the COVID pandemic to help boost the local tourism economy during an unprecedented time.

First-person memories or recommendations take the stage in this campaign. The glowing stories come from an unlikely source: Yelp reviews. The campaign uses swipeable, walkable itineraries as a tool for inspiration and action. Many of the images come directly from locals' Instagram feeds. The 'Greater Baltimore' brand has bespoke logos and taglines for each of the six participating counties. The imagery is a mix of user-generated content sourced from Instagram and owned visual assets.