Bellweather led the website design, UX strategy, content strategy, and development for the new Baltimore.org.
As part of the rebrand we led for Visit Baltimore, the new website helps the destination marketing organization pivot and seize opportunities in a shifting tourism space.
The website features 7,000+ videos and images as well as 1,000+ reimagined pieces of content inspired by the art, people, and authentic experiences found within Baltimore.
Reimagined content throughout
We conducted a site-wide content audit alongside an expansive SEO analysis. The result: a new information architecture that grows organic searches and speaks directly to user queries. Events—whether digital or in-person—are sprinkled throughout, providing multiple ways to engage with the City's cultural experiences.
Layered, highly visual storytelling
The website design weaves together video, images, animation, and typography for an immersive experience. Multiple visual assets come alive via animated collages.
Relaunched for both B2C and B2B audiences
We also redesigned and reimagined the DMO's meetings and conventions pages and corporate site. First-person narratives are combined with actionable insights to show the benefits and value of a Visit Baltimore partnership.
