We conducted a site-wide content audit alongside an expansive SEO analysis. The result: a new information architecture that grows organic searches and speaks directly to user queries. Events—whether digital or in-person—are sprinkled throughout, providing multiple ways to engage with the City’s cultural experiences.
The website design weaves together video, images, animation, and typography for an immersive experience. Multiple visual assets come alive via animated collages.
We also redesigned and reimagined the DMO’s meetings and conventions pages and corporate site. First-person narratives are combined with actionable insights to show the benefits and value of a Visit Baltimore partnership.