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Visit Baltimore Website

A bold website that centers the user with reimagined content throughout

Bellweather led the website design, UX strategy, content strategy, and development for the new Baltimore.org. As part of the rebrand we led for Visit Baltimore, the new website helps the destination marketing organization pivot and seize opportunities in a shifting tourism space. The website features 7,000+ videos and images as well as 1,000+ reimagined pieces of content inspired by the art, people, and authentic experiences found within Baltimore.

Project Attributions and Credits:

Sector
  • Travel & Tourism
Disciplines
  • Research + Strategy
  • Website
Client Visit Baltimore
Team
  • Louis Lee, Chief Creative Officer
  • Emily Lessard, Chief Strategy Officer
  • James Gillispie, Development Director
  • Dan Howard, Developer
  • Kyle McCloskey, Account Director
  • Alex Chan, Photo Editor
  • Grace Han, Designer
  • Qadir El-Amin, Designer
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Visit Baltimore Website

A bold website that centers the user with reimagined content throughout

Visit Baltimore Website

Layered, highly visual storytelling

The website design weaves together video, images, animation, and typography for an immersive experience. Multiple visual assets come alive via animated collages.

Who we talked to:


minutes of interviews with seven top city officials

local leaders, community members, small business owners, and stakeholders participated in our Brand Workshops

responses from travelers in two digital surveys

responses from local businesses and non-profits in a digital survey
Project Information
Learn about Our Process