OUR BIG IDEA
Bellweather's institution-wide, cross-platform relaunch gave a top cultural institution an unparalleled new brand. This overhaul increased engagement at every point of entry: website visits, magazine subscriptions, development support, and book sales. Every piece and channel, including Aperture’s annual benefit gala and their publications, is now unified with clean, impactful visuals.
We launched the new brand in 2011 and over a decade later, it still looks fresh and contemporary.
Our rebranding touched every part of the organization, including the logo, brand identity, ephemera, printed stationery, guidelines, and website.
The Aperture brand remains unified across its hundreds of photobooks.
We relaunched and redesigned Aperture.org in 2011—making it one of the first cultural institutions to have a responsive website. Recently relaunched in 2021, it retains much of the same design.
