Strategist

Your Responsibilities

1. Strategic Planning:

• Develop comprehensive and innovative marketing and creative strategies aligned with client objectives and market trends.
• Collaborate with clients and internal teams to understand business goals, target audiences, and competitive landscapes.

2. Market Research:

• Working closely with team members and outside research panels and freelancers, conduct thorough market research to identify opportunities, trends, and potential challenges.
• Analyze consumer behavior, preferences, and emerging industry trends to inform strategy development.

3. Creative Development:

• Work closely with creative teams to translate strategic insights into compelling and effective brands, campaigns, and websites across various channels, including digital, print, and social media.
• Ensure consistency in messaging and brand identity throughout all marketing materials.

4. Data Analysis and Reporting:

• Utilize data analytics tools to measure campaign performance and identify areas for optimization.
• Prepare detailed reports that highlight key performance indicators (KPIs) and provide actionable insights for ongoing improvement.

5. Client Collaboration:

• Build strong relationships with clients, serving as a trusted advisor on strategic matters.
• Develop and present strategies, campaign concepts, and performance reports in a clear and compelling manner.

6. Cross-Functional Collaboration:

• Collaborate with other departments, including creative, digital, and account management, to ensure seamless execution of integrated campaigns.
• Provide strategic guidance to various teams involved in the project lifecycle.

Your Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience (1+ years) in a strategic role within a creative or marketing agency.
• Strong understanding of digital marketing, social media, and content creation.
• Excellent analytical, communication, and presentation skills.
• Proficiency in data analysis tools and a strong grasp of marketing metrics.
• Ability to think creatively and strategically to solve complex business challenges.

Bellweather is committed to being an inclusive, innovative, and forward-thinking company. In addition to your base salary, all full-time employees receive the following compensation and benefits:

• Mostly-remote office: 90% remote as well as quarterly in-person meetings
• Health, Dental, and Vision insurance
• 401k match
• Unlimited PTO: take the time you need to recharge, get a haircut, or visit family and friends. We trust you will manage your time effectively to get the work done.
• Flexible work schedules
• Professional development stipends

We’d love to hear from you if you are a strategic thinker with a passion for creativity and innovation for this exciting opportunity to shape the future of Bellweather Agency.

Apply via email to jobs@bellweather.agency. Include the following in your email:

• Subject line: “Strategist – Your Firstname Lastname“
• Your resume and portfolio of work.
• A brief cover letter (in the email body) that answers to the following questions:
  • What has your experience been with remote work?
  • How does it work well for you and not work as well?
  • Share a bit of your story and what excites you about Bellweather.

Annual salary will be $60,000 – $80,000 based on experience.