OUR BIG IDEA
Transform BRIC Arts Media's website into a digital platform, showcasing 2,000+ pages of innovative, mobile-first content.
Our redesign breathes new life into BRIC's online presence, reflecting its 40-year legacy as Brooklyn's creative catalyst.
This digital overhaul extends beyond a traditional website to a dynamic content platform that seamlessly integrates video, making BRIC's vast array of offerings easily accessible and engaging for a mobile-savvy audience. Our collaborative effort has resulted in a user-friendly, accessible, and visually striking digital space. Our work included prioritizing accessibility, improving navigation, and reorganizing content to create a clearer hierarchy. The new website positions BRIC's mission and creative offerings front and center, inviting users to explore, engage, and participate in Brooklyn's vibrant cultural scene like never before.
Research + Strategy Deliverables
Competitor Analysis
Focus Groups
Information Architecture
Interviews
SEO Audit
User Journeys
Website Strategy (UX)
Creative + Development Deliverables
Dashboards & KPI Review
Digital Design (UI)
Usability Testing
Website Development
Website Monitoring
BRIC’s new website operates as a content platform—not just a website. BRIC’s spectrum of offerings—from camera rentals to exhibitions, classes to festivals—are now in the palm of your hand.
Hundreds of videos from BRIC's library are integrated into a mobile-first viewing environment.
FEATURED RESULTS SINCE LAUNCH
54%
growth in new users, post-launch
39%
growth in engagement time
10%
increase in new users post-launch
21%
increase in pageviews post-launch
