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BRIC

The Outcome
A digital relaunch for a Brooklyn cultural icon.
THE CHALLENGE

As a leading non-profit arts and media institution, BRIC is teeming with history. So how do you take BRIC’s 40 years of legacy, their 2,000 plus pages of web content and make an innovative, accessible and engaging digital platform?

OUR APPROACH

We set out to construct more than just a revamped webpage, but a platform that extends beyond a traditional website. The new website positions BRIC's mission and creative programs front and center, inviting users to explore, engage, and participate in Brooklyn's vibrant cultural scene like never before.

FEATURED RESULTS SINCE LAUNCH

54% growth in new users, post-launch
39% growth in engagement time
10% increase in new users post-launch
21% increase in pageviews post-launch