Who We Are
Bellweather is a creative agency that drives growth by expanding and diversifying audiences. We transform legacy brands in the nonprofit, healthcare, and travel sectors, helping them thrive in a changing landscape by capturing key market segments like women, people of color, and Gen Z.
Our partnership enhances market share, deepens audience engagement, and ensures sustained relevance in a competitive market.
We’ve been trusted by:
Bellweather spent the time to get to know us, and it shows. They were able to connect content and events from across the institution and bridge them into a single mobile-experience.
We are over the moon.
James Michael Nichols
Director of Marketing, BRIC
We are delighted to work with Bellweather Agency to celebrate Brooklyn Public Library’s collections, programs and services in this new colorful and creative campaign.
Linda E. Johnson
Brooklyn Public Library President and CEO
With an emphasis on international markets, the campaign garnered over 400 million impressions globally. Over the course of the year, estimates totaled more than 1,000 global press mentions of the “New York City – Welcoming the World” campaign. This equates to an estimated 895 million in global reach and more than $8 million in advertising value.
NYC & Company, 'Welcoming the World' Campaign
