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NYCgo Rebrand

A stirring brand inspired by the city that never sleeps

Bellweather's founding partners, Emily Lessard and Louis Lee, led the cross-platform rebrand of NYC & Company that won awards, streamlined internal functions, and ignited tourism, helping NYC reach record numbers of visitors. The city brand included every element of the organization: brand identity, brand positioning, brochure design, icons and photography, and its flagship website NYCgo.com. The visual identity includes custom typefaces and 250+ icons and illustrations, all inspired by New York City. The branding has been highlighted in over 60 press stories, including Creative ReviewIt's Nice That, and Co.Design.

The Results


press stories about the rebrand

Project Attributions and Credits:

Sector
  • Travel & Tourism
Disciplines
  • Branding
  • Research + Strategy
Client NYC & Company
Team
  • Louis Lee, Chief Creative Officer
  • Emily Lessard, Chief Strategy Officer
  • Sophie Roberts, Senior Copywriter
  • Sara Duell, Senior Designer
  • Noah Venezia, Senior Designer
  • Caitlin Clingman, Designer
  • José Quinteros, Designer
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NYCgo Rebrand

A stirring brand inspired by the city that never sleeps

NYCgo Rebrand

The Results


press stories about the rebrand