OUR BIG IDEA
Create a visually dynamic campaign showcasing prominent LGBTQIA+ leaders, celebrating NYC Pride while commemorating the pivotal role of the Stonewall Uprising in advancing gay rights.
The campaign pairs vibrant, heart-stopping portraits of LGBTQIA+ leaders and luminaries photographed by Mamadi Doumbouya with iconic imagery from the past 50 years of NYC Pride. The resulting portraits project strength, inclusivity, and paint a picture of the movement today. Read more about the models.
Bellweather spearheaded the strategy, marketing, and creative for WorldPride NYC 2019 | Stonewall 50, crafting a dynamic, global celebration of Pride and the Stonewall Uprising's 50th anniversary. This marked the inaugural WorldPride in the U.S. and the second in North America's nearly 20-year history. Over 1,500 graphics, including merchandise and event tickets, were designed, along with branding for 30+ events. Bellweather curated vibrant portraits of LGBTQIA+ leaders by Mamadi Doumbouya, juxtaposed with iconic NYC Pride imagery spanning 50 years, encapsulating strength and inclusivity.
Bellweather led the WorldPride NYC | Stonewall 50 campaign, creating a vibrant, international celebration of the Pride movement and the 50th anniversary of the Stonewall Uprising.
The campaign pairs heart-stopping portraits of LGBTQIA+ leaders and luminaries photographed by Mamadi Doumbouya alongside iconic imagery from the past 50 years of NYC Pride.
When you add everything up – especially if you include local events which are held throughout the country – WorldPride is quite possibly the largest tourism event happening all of 2019.
Brian London
Travel Smart News
