A flexible brand identity for an impactful city agency.
NYC DCAS Agency Branding
The NYC Department of City Administrative Services (DCAS) ensures that City agencies have the critical resources and support needed to provide the best possible services to the public. Their previous branding was not unified, and the lack of a clear visual identity slowed down internal resources. We created a new brand suite complete with a new logo, typography, color palette, and printed templates. The new logo is built from separate pieces which can be easily colored to reflect the five distinct departments within DCAS. The brand helps modernize and streamline the agency, allowing their work to shine.
New Agency Logo
We drew inspiration from the collaborative nature of DCAS’s mission for the custom logo. The segmented logo references the five lines of service with DCAS: energy, fleet, buildings, hiring, and procurement.
Brand Language, Color, and Imagery
The refreshed brand also includes a bright color palette and a unified photography treatment that highlights the range of work done by DCAS. We also wrote a streamlined new mission statement, giving the agency cohesive foundational language alongside the expansive visual brand.