OUR BIG IDEA
Create branded spaces that are memorable and inviting.
Bellweather took on the ambitious task of reimagining the consumer-facing physical spaces across New York City's five boroughs.
Our team redefined MetroPlusHealth's physical presence across NYC, transforming areas in hospitals and creating new store locations in line with our comprehensive rebrand. Through meticulous research, design, and multiple site walkthroughs, we developed over a dozen welcoming spaces, enhancing the healthcare journey and reinforcing MetroPlusHealth's reputation as a compassionate healthcare partner. This project marries brand strategy with spatial design to offer warmth and respite, firmly positioning the client as a leader in New York's healthcare space.
Strategy Deliverables
Competitor Analysis
Interviews
Creative Deliverables
Brand Identity
Experiential
In-Language Assets
Production-Ready Assets
FEATURED RESULTS SINCE LAUNCH
68%
respondents preferred this brand over its competitors
85%
respondents found this brand to be unique
